With the Smart car debut for US just around the corner, Smart USA is looking to build awareness of the ForTwo cars. Rather than going the regular TV ads and print ads route DailmerChrysler will get three 38-foot tractor-trailers and load them up with four Smart ForTwo cars and send them on a country-wide tour.

The new Smart ForTwo will be available in the US in the first quarter of 2008 and will be sold in partnership with Roger Penske and UnitedAuto Group across 319 dealers.