Overall positioning of the exhibition

RA China Auto Salon (commonly known as RA Expo) was founded in 2006. It stands as the only professional exhibition in the automotive customization industry dedicated to "Building a High-End Customization Industry Platform." Over 20 years of accumulation and innovation, RA has solidified its industry leadership and influence. Numerous leading domestic and international brands prioritize RA as their premier choice for product launches, annual announcements, brand positioning, dealer partnerships, and key account development.

A multitude of modification brands have achieved rapid growth and long-term success through the RA platform. Consequently, RA Expo is widely acclaimed as the "Stepping Stone" for new entrants, the "Booster" for established enterprises, and the "Gilding Pool" for elite brands. In recent years, driven by the surging demand for personalized products, many manufacturers have introduced specialized modification components for SUVs, Off-Road vehicles, and Passenger cars. These products made their debut at RA 2025, where numerous "viral hits" emerged, gaining high market recognition and consumer favor. The name "RA" is derived from the abbreviation of "Refitting Auto," while its Chinese meaning translates to "Re Ai" (Deep Love/Passion). Official Event Name: RA CHINA AUTO SALON

Exhibition Scope

RA Expo features six major exhibition areas: High-End Custom Vehicles, Modification Accessories, Modification Design, Factory Group Competition, Store Group Competition, and the Off-Road, Pickup, RV & Camping Customization zone. The exhibits cover custom vehicles—including Business Vans, Off-Roaders, SUVs, MPVs, Passenger Cars, New Energy Vehicles (NEVs), RVs, and Camping Vehicles—as well as accessories, supplies, equipment, materials, design, molds, and tools, featuring over 500 product categories. Through 20 years of optimization, RA Expo has become the undisputed leader in high-end customization, achieving comprehensive, 360-degree coverage of the industry. It provides every component, material, and piece of equipment required for business vehicle modification, including: body kits, grilles, headlights, paint protection film (PPF), wheels, high roofs, sunroofs, leather, fabrics, full-vehicle wiring harnesses, flooring, carpets, side steps, door trims, captain seats, seat frames, power sliding doors, electric tailgates, starlight headliners, armrest boxes, refrigerators, tray tables, footrests, hardware switches, antennas, soundproofing materials, heaters, ambient lighting, central control screens, partition walls, audio systems, lifting platforms, curtains, dashboards, air vents, push-button starts, blind-spot monitoring, power mirrors, leather perforating machines, printing machines, woodworking tools, engraving machines, cutting beds, sewing machines, in-car entertainment systems, 3D printing and scanning equipment, rapid prototyping molds, design software, design solutions, and full-vehicle prototyping.

The 20th RA Auto Show

On October 20, 2025, the 21st RA Custom Auto Show concluded successfully in Shanghai, covering an exhibition area of 30,000 square meters.
The event attracted over 32,000 visitors in total, with a notable shift in the visitor profile. In addition to domestic professional attendees, there were more than 230 overseas industry professionals, while the number of C-end consumers surged significantly to over 6,000.
Over the 3-day exhibition period, 235 custom-built vehicles were on display, accounting for 50% of the total exhibits, along with more than 500 cutting-edge auto modification parts and 80 newly-launched models. These impressive figures serve as compelling evidence that China’s automotive industry is making great strides from functional consumption to personalized consumption.
A series of events were held during the show, including the launching ceremony of the 4th RA Auto Modification Competition, the 4th RA Custom Auto Competition, the High-end Summit of the 21st RA Custom Auto Industry, the 2nd Co-creation Conference of the Custom Auto Industry, the 1st Award Ceremony for Top 100 Store (Club) Managers in the Custom Auto Industry, the Exhibitor Award Ceremony, and the Award Ceremony of the 4th RA Auto Modification Competition. The venue was teeming with crowds and buzzed with excitement.


Concurrent Events

1. The 4th RA Custom Auto Modification Competition

As an event complementing the RA Auto Show, the RA Modification Competition has established a comprehensive competition standard and evaluation system after three editions of development, with its professionalism and authority widely recognized by the industry. “Participation is not about winning awards, but about testing our product strength through this platform” has become a common consensus among participating enterprises.Through a rigorous evaluation process and an open and transparent competition mechanism, the competition provides brand endorsement for outstanding enterprises. Winning an RA Competition award has become an important reference for consumers when purchasing custom modified vehicles, and the competition trophies are being transformed into tangible brand credibility.
The most prominent feature of this competition is the close integration of innovation and the market. In the field of commercial customization, entries are no longer limited to the stacking of luxury materials, but focus on space utilization efficiency and intelligent interactive experience.In the off-road pickup category, there is a growing trend of equal emphasis on “performance upgrading + lifestyle scenarios”; numerous entries demonstrate the perfect integration of excellent off-road capability and camping functions. For camping and outdoor vehicle models, innovative highlights keep emerging, ranging from water and electricity management systems to outdoor scenario design, reflecting enterprises’ in-depth insight into user needs.

2. The 21st RA High-end Summit on the Custom Auto Modification Industry

On October 19, 2025, the 21st RA High-end Summit on the Custom Auto Modification Industry was grandly held at the Shanghai World Expo Exhibition & Convention Center.Leaders from the All-China Federation of Industry and Commerce Automobile Dealers Chamber of Commerce and the China Association of Automobile Manufacturers, representatives from original equipment manufacturers (OEMs) including SAIC Maxus, SAIC-GM, BAIC Group, Chery Automobile, Jetour Auto, Changan Automobile, BAW 212, Dongfeng M-Hero, Ford, BYD and Geely, as well as founders of modification brands, designers and cross-industry guests gathered together. Centering on the three core themes of “policy interpretation, market innovation and brand upgrading”, they conducted in-depth exchanges and learning on the future of the industry.
Notably, the organization format of this RA Summit has also achieved intelligent upgrading. Focusing on efficiency optimization, the main venue innovatively adopted a “Forum Supermarket” model — presenting 15 themed sessions intensively within 6 hours of the whole day. All high-profile forums were held in the core area, effectively avoiding the inconvenience of participants rushing between different exhibition halls. This not only enhanced the concentration and efficiency of information delivery, but also brought a more convenient communication experience for participating guests.

3. The 1st RA Conference of Store (Club) Managers in the Custom Auto Modification Industry & TOP 100 Award Ceremony

On October 19, 2025, the 1st RA Conference of Store (Club) Managers in the Custom Auto Modification Industry was successfully held.The conference brought together managers from more than 200 core stores and clubs engaged in commercial customization and off-road pickup modification across the country, making it a grand feast of ideas and values for the industry.Participants jointly discussed how to achieve the leap from “selling products” to “operating lifestyles” by strengthening the store manager IP and shaping unique brand values during the period of industry transformation.
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